This year, less than half of the advertising from Meta and Alphabet remained in the European and American online markets. This situation has developed for the first time since 2014. Namely, at the end of the year, the share of Meta and Alphabet’s revenues from advertising sales in the United States fell by 2.5 percentage points and will reach 48.4%.

This was reported by the Financial Times, citing information from researchers at Insider Intelligence.

According to the publication, since 2017 this is the fifth decline in market share for techno giants. At that time, the peak value of advertising revenues was 54.7%. Currently, it is predicted that by 2024 there will be a circle of 43.9% behind the duopole.

When it comes to global metrics, this year’s Meta and Alphabet lost one percentage point, and their share reaches 49.5%. They want their share in the digital advertising market to reach $300 billion. At the same time, companies have taken the position of reducing advertising budgets due to rising interest rates and inflation.

Earlier, one of Meta’s top executives, co-founder of id Software, as well as one of the developers of the legendary Doom game, John Carmack, said he had left the company led by Mark Zuckerberg