The social network Twitter said goodbye to Esther Crawford, a top executive who managed several Twitter projects. In particular, it was she who was responsible for the introduction of the paid Twitter Blue subscription, initiated by the new owner of the social network Elon Musk.
This is reported by the portal The Verge.
Crawford was also responsible for the development and implementation of the payment service, which never worked.
According to The Verge reporter Alex Heath, Crawford’s layoff, as well as the company’s other top managers, is a landmark event. Former employees of the social network associate the sweep of Twitter with Elon Musk’s preparation for the establishment of a “new regime”.
Earlier, Elon Musk stated that “there is a need to stabilize the organization” and he wants to “make sure that its condition is financially healthy.”