In November 2022, a chaotic purchase of paid verification marks began on Twitter. Before Musk’s arrival, such marks were issued only to people and companies who were able to confirm the significance and provide mention of themselves in authoritative sources.

After the changes, such a mark could already be bought by anyone for $8 per month. On April 1, all accounts that previously had a verification mark, but did not switch to a paid subscription, will lose this mark. The Q&A system now has the following entry:

From April 1, we will stop the outdated verification program, and accounts verified according to previous criteria (active, visible or authentic account) will lose the blue verification mark if they are not subscribed to Twitter Blue.

To keep the blue verification mark, the account must buy a paid subscription. This means that those Twitter accounts that were considered known will not be verified from now on. This can simplify the task for scammers to impersonate real famous people or companies.

If neither a well-known person nor a fraudster pays for the verification mark, it will become much more difficult to distinguish a real account. Instead, after a verified person loses the mark, the fraudster will be able to buy a mark for himself and impersonate that person, after which he will become the only “confirmed” account.

When paid blue marks were first introduced in November 2022, Musk ignored the team’s warning that scammers would abuse the new feature. As expected, she created a wave of fake “verified” accounts from impostors, so Musk suspended her work just two days after launch.

In December 2022, paid flags became available again, and pre-verified accounts have since been called “legacy verified” accounts. “legacy verified accounts”). The updated version of Twitter Blue has some restrictions on paid markups, in particular, the account must have more than 90 days from the date of registration and have a verified phone number.

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