The American company Apple was at the head of the ranking of the most influential world brands according to the research company World Brand Lab. This is stated in the press release of the WBL.
In addition, the top 10 included Microsoft, Google, Amazon, Walmart, McDonald’s, Coca-Cola, Tesla. For the latter, this is a remarkable breakthrough, because last year it occupied as much as 72nd position.
Of the 500 most influential brands in the world, 198 are American companies. In the second echelon — France, China, Japan and Great Britain. The third row is Germany, Switzerland and Italy.
Brand weight is estimated by market share, user loyalty to the brand and global leadership.
In total, experts evaluate almost fifteen thousand brands from around the world every year.
Earlier, two women sued a federal court in San Francisco against Apple Corporation. They claim that the company’s devices, called the AirTag, allegedly enabled their exes to track them down and terrorize them.
