A statement about the growing interest of users to Instagram against the background of the introduction of AI technologies into the social network was made by the head of the technology company Meta Mark Zuckerberg. He noted that from now on, users view more posts on the social network. This contributed to profit growth of 3% in the first quarter of this year.

It is reported by Business Insider

During a telephone conversation with investors about the income of the corporation, the businessman noted that “twice in the last six months” the dependence of users on photos and vertical videos has increased.

Short vertical videos continue to become more popular: people share more than two billion of them. times a day.

Mark Zuckerberg

In order to compete successfully with TikTok, Instagram launched Reels . From now on, users choose videos according to artificial intelligence recommendations. This led to a 24% increase in the time users spend on Instagram, Zuckerberg said.