Now on Instagram you can reply to posts in the comments using GIFs. A statement regarding the new feature was posted by Meta CEO Mark Zuckerberg on Instagram Channels, according to Engadget.

It’s kind of like “finally,” but we’re launching GIFs in the comments today.

Adam Mosseri

The publication notes that the function allows you to comment on a post or reply using a GIF file from Giphy. Exactly the same Giphy that Meta sold last year at the request of the UK Competition and Markets Authority.

In addition, according to Mosseri, Instagram is now testing texts in Reels.

Recall, a statement about the growing interest of users to Instagram against the background of the introduction of AI technologies into the social network, made the head of the technology company Meta Mark Zuckerberg. He noted that from now on, users view more posts on the social network. This contributed to profit growth of 3% in the first quarter of this year.