During its annual YouTube Brandcast event, the company announced it was launching a new promotional video format for “smart TVs.” These will be 30-second videos, which you will not be able to miss. It is reported by The Verge.

New ads that should not be missed will be shown instead of two 15-second videos following each other. It will launch on smart TVs in the YouTube app. If users do not want to watch ads, you must become a YouTube Premium subscriber.

YouTube also plans to launch advertising banners during a pause. They can be deleted by clicking the “reject” button. When these innovations will be launched is currently unknown.

Earlier we reported that YouTube video hosting annoys users by annoying them with showing ads before showing videos. Moreover, now advertising is shown without warning.