Coca-Cola has released a limited edition Coca-Cola Y3000 Zero Sugar, which was created together with artificial intelligence. Its name is reminiscent of the upcoming year 3000, and the ads rely on images generated by Stable Diffusion’s artificial intelligence.

However, this AI model is controversial. It generates images by collecting hundreds of millions of copyrighted works on the Internet. Currently, there is even an ongoing legal dispute related to copyright infringement.

However, there is no hint of this controversy in Coca-Cola’s promotional materials.

“We hope that Coca-Cola will be as relevant and refreshing in the year 3000 as it is today, so we set ourselves the task of exploring the concept of what Coca-Cola could taste like from the future,” Oana Vlad, senior director of global strategy at Coca-Cola, described the concept in a press release.

Stable Diffusion AI is involved in an advertising campaign to develop graphics. And also, with the help of it, a QR code was probably developed, when scanning which users are transferred to the “Coca-Cola Creations Hub”. It processes photos and transforms them into a futuristic look. That is, the database of photos for the development of this AI model can only grow.

Photo – Coca-Cola

Coca-Cola says an AI-enhanced version of the new zero-sugar soda will be available for a limited time in “select markets.” Including the United States, Canada, China, Europe, and Africa.

Recall thatMicrosoft appealed to the US federal government to create an agency that will regulate artificial intelligence.