X Premium subscribers now have the ability to hide the Like tab from other users.

The new feature can be enabled by changing your settings during the Early Access period.

In a time of active canceling, this is a way for hide the fact that they like hateful or questionable tweets. X Premium can be subscribed to for $8 per month or $84 per year. It also gives early access to new features and a blue checkmark.

In the media, this implementation is called a continuation of the active efforts of company X to increase the number of X Premium users. After all, the company’s advertising revenue in the United States fell by 60 percent.

As a reminder, TikTok is introducing new features for online shopping, it will be possible to shop live or in a separate store tab.