Netflix has sent the latest DVDs to subscribers. This marks the end of an era that helped turn the company into a streaming giant.

“Netflix is mailing its latest DVD on September 29, 2023,” the company said in a post on X yesterday. “But the red envelope remains a timeless symbol of our love of entertainment.”


In April of this year, Netflix announced that it would shut down its DVD rental business on September 29, saying that declining demand for physical rentals made it difficult to provide services of the required quality. The company released its first disc, “Beetlejuice,” in 1998, and has since shipped 5.2 billion films in red envelopes to more than 40 million customers.

DVD rentals paved the way for Netflix to launch the streaming platform in 2007. The rest is history, as Netflix has gradually expanded and now has over 238 million subscribers.

In the meantime, DVD rentals (which have moved to have gradually become a minor part of Netflix. And while video lovers still love DVDs and Blu-rays, sales worldwide fell by 19 percent from 2021 to 2022 alone.

This summer, Netflix announced that anyone with a rental subscription will be able to keep their discs and even request up to 10 more movies so the company can clear its stock. “Please enjoy your latest shipments as much as you like,” the company wrote on social media X.

Recall that in 2022, Netflix opened a new office in Poland: it will work for Ukrainian market.