Meta has announced the cost of an ad-free subscription on Instagram and Facebook for users in the European Union.

From November, users will be able to subscribe to social networks for €9.99 per month for the web version and for €12.99 per month for iOS and Android devices.

Subscription services are offered to residents of the European Union, Iceland, Liechtenstein, Norway and Switzerland.

“We will continue to advocate for ad-supported internet, even with our new subscription offering in the EU, EEA and Switzerland. But we respect the spirit and purpose of these new European norms and commit to upholding them,” the company said.

Until March 1, 2024, the subscription will apply to all user accounts. However, starting March 1, 2024, you will need to pay €6 per month for the browser version and €8 for iOS and Android for each additional account.

Earlier, Europe announced tougher regulation on the collection and use of user data. Meta also refers to the decision of the Court of Justice of the EU against the company in July.

At the time, the court ruled that companies should consider providing alternative services to customers who do not want their data to be collected and sold to advertisers, “if necessary – for a fee.”

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