Google announces search improvements and new ways to fight spam. Google is the most popular search engine in the world, it is used by almost 80% of network visitors, and the word “google” has even entered dictionaries. And the company, noting that “every day, people turn to Google search to find the best the internet has to offer,” announces key changes to improve the quality of services and the usefulness of the results provided. Among the presented updates are changes to the algorithms of the main rating systems to ensure that the most useful information on the Internet is displayed, in accordance with the user’s query, and a decrease in the amount of non-original content in search results.

Updating rating systems, the company predicts, will reduce low-quality content in search results by 40%; In addition, in the March innovations , Google promises stricter rules for detecting spam, non-working pages, or sites created for search engines rather than people. The company will analyze violations of the site’s reputation, and expired domains purchased and repurposed to improve the ranking of low-quality content in search will now also be considered spam.

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