Xiaomi is a Chinese manufacturer of consumer electronics, including smartphones and smart gadgets. From Chinese, the transcription is Shyami or Xiaomi.
The company was founded in 2010, and in 2014 it ranked third in the world in terms of smartphone sales, behind Apple and Samsung. The company began to develop MIUI Android firmware.
The company released its first smartphone, the Xiamoi Mi1, in 2011. The symbol of Xiaomi is a hare with a red handkerchief around its neck and a eared hat with a red star.
In 2012, Xiaomi did not make money from smartphones, selling them almost at cost. The company wanted to make a profit for integrated services.
2013 — Mi 3 smartphone was presented, together with it the first smart TV — Xiaomi MiTV — was announced.
In 2013, the profits of the smartphone business amounted to $3.27 million, which at that time amounted to 1% of the company’s revenues.
2014 — Xiaomi began international expansion, opening the first store in Singapore, after which it began operations in Malaysia and India. In the first portal of 2014, the company ranked 3rd in terms of smartphone sales in the Chinese market (11%), overtaking Apple (10%).
On March 17, 2014, the RedMi Note (HongMi Note) appeared with a 5.5-inch IPS display and an 8-core processor. Xiaomi smartphones are wildly popular in China, which is why they are often faked.
2015 — Xiaomi releases the first Yi action camera, which competes with the GoPro. The MIUI software shell is based on Google’s Android, updates to the system appear weekly.
In 2016, the company’s first “smart” bike, the QiCycle R1, was introduced. In the same year, the first laptop, the Mi Notebook Air, was introduced at a price of $ 750.
2018 — Xiaomi for the first time took first place in sales in Europe, becoming the leader in the Ukrainian market. In October, Xiaomi announced the first smartphone slider Mi Mix 3 with a retractable camera and 10 GB of RAM. The company’s revenue in 2018 amounted to $ 26 billion.
